The BlanX toothpaste's success:
scientific research and ancient natural traditions

During an expedition in the Arctic, a number of scientists noticed that the local populations had extraordinarily white and healthy teeth. The only oral hygiene they practiced was rubbing their teeth with lichen that grew aplenty at those latitudes.
Lichens are vegetable organisms that draw energy from solar radiations. They live in extreme conditions, colonising uncontaminated lands such as the Arctic. Having to defend themselves from conditions of significant stress, they produce many distinctive protective substances, some of them of a natural antibacterial nature.
The lichens' active substances only act against those categories of micro-organisms that harm teeth and that are involved in the build up of plaque, leaving the bacterial flora necessary for oral hygiene untouched. Lichen extracts can control the level of bacteria and prevent their adhesion to teeth. In this way, these extracts help to avoid the build up of plaque and the adhesion of all those factors behind dental discolouring.
Having observed this phenomenon, Italian researchers proceeded to study and isolate the active components contained in arctic lichen. Indeed, it is due to the use of such extracts that BlanX was able to create its unique toothpaste, both in terms of effectiveness and protection.